Episode 4: Content Strategy
Published on May 20th, 2010
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Show Notes
Dan and Jeffrey talk in-depth about content strategy on the web with Kristina Halvorson, CEO, Brain Traffic and author, Content Strategy for the Web (New Riders, 2010), and Erin Kissane, content strategist with Happy Cog, and author of Incisive.nu.
Guests
Erin Kissane is a senior content and editorial strategist for Happy Cog and for ten years was editor-in-chief of A List Apart. She has provided web content strategy, technical writing, marketing copy, and editorial oversight for clients including senior executives in dozens of Fortune 500 companies as well as leaders in the non-profit and arts communities. Learn more about Erin Kissane »
Kristina Halvorson is CEO of Brain Traffic, the industry-defining content strategy agency, headquartered in Minneapolis, Minnesota, and author of Content Strategy for the Web (New Riders, 2010), the book that put content strategy on the map. Learn more about Kristina Halvorson »
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