The Web Ahead

The Web Ahead

Conversations with world experts on changing technologies and future of the web. The Web Ahead is your shortcut to keeping up.

Hosted by Jen Simmons.



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106: Focusing on Customer Top Tasks with Gerry McGovern

September 16, 2015 at 8:30PM • 1 hour 21 minutes • Wiki Entry

As soon as you have many people chiming in on the direction of a website, you get disagreements, conflicting idea, and turf wars. What about what customers want? Gerry McGovern has developed a specific step-by-step methodology for identifying what matters to your customers, focusing effort on those things, and objectively testing the performance of those tasks. Helpful and well-gathered data can quickly end debates and focus a team. Gerry joins Jen Simmons to walk through the process.

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For more about this episode, show notes, links, a transcript, guest bios and more, see this episode on The Web Ahead website.