The Cocktail Napkin Retired

The Cocktail Napkin

Some of the greatest ideas begin as scribbles on the back of a cocktail napkin. On this periodical of uncurbed ideas, a wide variety of guests discuss creativity, ideas and inspiration.

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Jeremy Fuksa

Jeremy Fuksa
Episode #47 Previous  •  Next

Creative Aversion Therapy

November 4, 2011 at 8:00am • 28 minutes • Wiki Entry

The Industrial and Labor Relations School at Cornell University published a study on human response to creativity. Apparently even though we value creativity and innovation, truly novel and innovative ideas turn our stomach. My friend Jacob Edenfield and I discuss how knowledge work can be aversion therapy against this.

Special guest Jacob Edenfield.

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