The Pipeline

Show Notes

Dan Benjamin interviews Gina Trapani. Gina is an author, blogger, programmer. We discuss the story and inspiration that lead to the creation Lifehacker (and the “persona” behind it), making the transition from code to writing, the daily grind, deadlines, and posting quotas, Smarterware, Think Tank, her self-publishing experiment, consistency and building traffic, and the importance of having a launchpad.

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