Peter Morville is a writer, speaker, and consultant. He is best known for helping to create the discipline of information architecture. His bestselling books include "Information Architecture for the World Wide Web":http://oreilly.com/catalog/9781565922822 and "Ambient Findability":http://www.amazon.com/Ambient-Findability-What-Changes-Become/dp/0596007655. Peter’s latest book, "Search Patterns":http://searchpatterns.org/, was published by O’Reilly Media in 2010. He advises such clients as AT&T, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel. His work on experience design and the future of search has been covered by Business Week, The Economist, Fortune, NPR, and The Wall Street Journal. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy. He blogs at "findability.org":http://findability.org.