Horace Dediu is the founder and author of the market intelligence site Asymco.com. He is also an independent analyst and advisor to telecom incumbents and entrants on mobile platform strategy. Horace spent over eight years analyzing mobile software, platforms and markets at Nokia. As a business analyst he has a proven track record of achieving/exceeding predictive goals and objectives. Declared “King of Apple Analysts” by Fortune Magazine, he has been a resource for Bloomberg, The Financial Times, The Economist, Forbes and has been cited over 350,000 times.