The Critical Path

The Critical Path

The Critical Path is a talk show contemplating the causality of success and failure in the evolving story of mobile computing and related industries. Using Apple as a lens to look at existing and emerging tech markets, we try to understand what it means to be great.

Hosted by Horace Dediu, Anders Brownworth, and Judd Rubin.

#26: Zeitgeist

February 22, 2012 at 2:00PM • 60 minutes

Act I: An analysis of the manufacturing cost structure for iPhones Act II: The $10 billion App store economy and how to quantify value of apps per iPhone Act III: Like GM and IBM, rather than seeing it as the exception, Apple may be the rule that defines an era.

#25: Only the freshest Mountain Dew

February 17, 2012 at 11:00AM • 51 minutes

We take a look at Mountain Lion as evidence that Apple is cross-pollinating its product lines. We look at the Apple stores as a service brand and Horace tips his hand ever so slightly about Asymconf.

#24: Spidey Sense

February 5, 2012 at 3:00PM • 57 minutes

We talk about Apple's fourth quarter, Horace's trip to California and his visit to Colbert Report. It's all leading up to a fusion of entertainment and technology to create something never seen before. Something wonderful.

#23: Auteur Theory

January 26, 2012 at 10:00PM • 1 hour 6 minutes

Horace talks to Prof. Bill Torgerson from St. John's University about the writing process and how it survives and/or thrives as a commercial enterprise. We touch on writing for movies and compare the collaborative process of "content creation" vs. the "single voice" of an author. If you make software you really should pay attention to how art is made. And vice versa.

#22: Asymconf

January 18, 2012 at 1:00PM • 1 hour 2 minutes

Horace announces Asymconf and takes an archaeological expedition into the ancient history of personal computing so we can understand the distant future.

#21: Negative Costs

January 11, 2012 at 2:15PM • 57 minutes

Continuing our discussion of the creative side of Hollywood accounting, Dan and Horace take on the way income from movies is distributed and why no movies ever make money. The observations sharpen focus on the over-arching influence distribution has on the creative process.

#20: Below the (belt)line

January 4, 2012 at 3:30PM • 1 hour 7 minutes

Horace and Dan begin a journey through the financial carnival that is Hollywood and talk about the wonders they encounter.

#19: The hiring and firing of milkshakes and candy bars

December 29, 2011 at 8:00AM • 60 minutes

Horace talks with Bob Moesta, a pioneer of Job To be Done research. We go over the theory and process of understanding what products are really hired to do and ask why this understanding is so hard to come by. In a discussion rich with examples from multiple industries Bob illustrates how marketing, design and engineering are all dancing around the question of how product should be developed. Could the universally accepted compartmentalization of corporate functions be a root cause to product failure?

#18: Who's Paying for My Lunch?

December 21, 2011 at 12:00PM • 57 minutes

Dan and Horace ponder why some companies are more mysterious than others. We ask whether transparency and simplicity of business models is a sign of strength or weakness. We compare the measurement, creation and capture of value and why we should celebrate the mortality of businesses.

#17: Working with Clay

December 21, 2011 at 11:30AM • 1 hour 2 minutes

Horace interviews James Allworth, author, Fellow at the Forum for Growth and Innovation at Harvard Business School, and a former Apple employee. James describes what it's like working with Clayton Christensen and takes us on a journey through the latest academic and applied research being conducted on the theories of disruptive innovation.