The Critical Path

The Critical Path

The Critical Path is a talk show contemplating the causality of success and failure in the evolving story of mobile computing and related industries. Using Apple as a lens to look at existing and emerging tech markets, we try to understand what it means to be great.

Hosted by Horace Dediu and Moisés Chiullan.


RSS Feed  •  iTunes  •  Sponsor  • 


Episode #7 Previous  •  Next

Genericized Trademarks

September 21, 2011 at 11:00am • 58 minutes • Wiki Entry

Horace and Dan look at brand theory and decide it should not be left to the experts. Also, we ask what jobs products are hired to do and tie that to the meaning imparted in the brand and visual imagery associated with it.

Sponsored by HelpSpot and Rackspace.