The Critical Path

The Critical Path

Critical Path is a talk show contemplating the causality of success and failure in mobile computing. Using Apple as a lens to look at both telecom and traditional computing markets, we try to understand what it means to be great.

The Critical Path records and broadcasts live (see the schedule).

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Horace Dediu

Horace Dediu
Moisés Chiullan

Moisés Chiullan
Episode #7 Previous  •  Next

Genericized Trademarks

September 21, 2011 at 12:00pm • 58 minutes • Wiki Entry

Horace and Dan look at brand theory and decide it should not be left to the experts. Also, we ask what jobs products are hired to do and tie that to the meaning imparted in the brand and visual imagery associated with it.

Sponsored by HelpSpot and Rackspace.

Download: MP3 Audio (27 MB)

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