The Critical Path

The Critical Path

The Critical Path is a talk show contemplating the causality of success and failure in the evolving story of mobile computing and related industries. Using Apple as a lens to look at existing and emerging tech markets, we try to understand what it means to be great.

Hosted by Horace Dediu and Moisés Chiullan.


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The Advertiser's Dilemma

December 2, 2013 at 1:00PM • 1 hour 46 minutes • Wiki Entry

A history of Cinema as seen through disruptive lenses. How did the medium evolve from novelty to experimentation to establishment of a predominant business model to concentration of power, regulation and ultimate stagnation. How to measure "performance" of a medium via the median age of the audience and how that affects the advertiser's calculus.

Sponsored by Hover.com (use code DANSENTME for a 10% discount), Squarespace (use code ‘ HONEY’ for 20% off), and Shutterstock.com (use code ‘DANSENTME9’ for 25% off, and Harvest (use code 5BY5 for 50% off your first month).



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