The Big Web Show

The Big Web Show

The award winning Big Web Show features special guests and topics like web publishing, art direction, content strategy, typography, web technology, and more. It's everything web that matters.

Hosted by Jeffrey Zeldman.

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88: Greg Storey

April 11, 2013 at 3:30PM • 54 minutes • Wiki Entry

Greg Storey (@Brilliantcrank) of Happy Cog and Airbag Industries is Jeffrey's guest in Episode No. 88 of The Big Web Show.

The two designers discuss the Austin tech and design scene; on-premises versus remote worker models; Greg's upcoming book (with Carl Smith) for people transitioning to web design; new methods of publishing on multiple platforms; modern web typography; and the inspiration behind the Digital PM Summit.

Sponsored by An Event Apart (

Show Notes & Links Presented by CacheFly

In eighteen years leading interactive creative and development teams, Greg Storey has launched projects for industries ranging from education to retail, gaming to medicine, media to politics. His amazing roster of clients includes Sundance Film Festival, The Nation, W3C, MSNBC, Today Show, AOL, New York Magazine, DiVX, and SpeedTV.

Greg’s ideas, and his work as a creative director and designer, have been profiled in Communication Arts, The Wall Street Journal, MSNBC-TV, Salon Magazine, The Associated Press, and beyond. He serves as a resource for journalists, researching new media stories for a number of well-known publications.

As a writer, he has become a voice in the web design and development community through his personal site, Airbag Industries, and publications like A List Apart. Greg serves on the Board of Advisors for South by Southwest Interactive and has been a presenter as well.

In 2005, Greg started his own studio, which grew to eight employees and a number of strategic partners in less than four years. In 2009, Jeffrey Zeldman and Greg Hoy approached Greg Storey with a plan to merge his company with Happy Cog. Today, Greg oversees the operations and expansion of Happy Cog’s newest base of operations in Austin, TX.