April 18, 2016 at 7:00PM •
We dive into the new thing. Can a well known brand do something new? Must the new thing stand alone? Must it have a new name, a new distribution model?
We evaluate BMW's "i" initiative from both a strategic and tactical perspective. BMW, Ford and the other automakers have not a small number of new products and services, apart from traditional cars.
Jobs to be done appears again, as Horace expresses his single pedal "serenity" in traffic.
We close with a few quotes from Ford CEO Mark Fields.
March 29, 2016 at 8:00PM •
1 hour 4 minutes
We talk finance and other curiosities with Sviatoslav Rosov PhD, CFA, Analyst.
Beginning with Henry Ford’s “Old Fashioned Layaway Plan” followed by the launch of General Motors Acceptance Corporation, the Certified Pre-Owned sleight of hand and today’s auto sales finance and reporting controversies all shaped the industry. Finance is one of many vectors which tie the system together into what its is.
We once again explore the other vectors that might open disruptive opportunities for an entrant. Wide ranging discussion touching all the big points ultimately asking whether Big Bang change is coming. Or will it the big whimper?
We once again explore vectors that might open disruptive opportunities for an entrant.
March 18, 2016 at 4:00PM •
Horace and Jim begin with the industry's rhetorical bubble. We consider the auto eco-system's atmospherics on auto companions and quickly revert back to the reality of today's manufacturing practices and industry lead times.
Horace notes the early development of steam, electric and internal combustion engine cars. We discuss the external assets that sustained the engines we use today and what might change in the near term to support significant electric vehicle (EV) growth.
We close in contemplation of Uber's purported 100,000 unit S-Class purchase.
January 19, 2016 at 7:00PM •
Announcements arrive with regularity.
Ford and Google reveal plans to cooperate on autonomous cars. Toyota's aims to begin "precision mapping" roads. Ford zigs in another direction and eyes CityMapper's terrain with its proposed "Dynamic Shuttle" service.
So much slideware.
Horace dives into the data. EV and hybrid cars currently represent a tiny fraction of the market. OPEC recently forecast that by 2040, 94 percent of the vehicles on the world's roads will still be powered by fossil fuels. Bullish, Horace sees greater EV penetration, with modularity powering double digit market share.
Current auto business models trade a few points of marginal cost in return for double digit marginal revenue, resulting in brand explosion.
We await the Lamborghini SUV.
December 8, 2015 at 10:00AM •
We consider the landscape that Apple's purported Titan project will address in a few years time.
Horace discusses the pattern of disruption powered by Moore's law. We turn to the transportation sector and consider the "reimagining" of the car. We further consider scenarios, from sustaining where the current players grow, to new entrant opportunities.
The conversation diverts a bit into the regulatory and taxation regime, specifically US road funding is largely tied to fuel taxes. We note the odd situation where an entry level car driver pays fuel taxes while a luxury Tesla driver does not.
We speculate on Apple's possible "meaningful contribution" to transportation and the required product, customer experience, sales channel, price and financing options.
November 6, 2015 at 12:00PM •
We begin a speculative show in Berlin, where a cab driver laments “young people arriving in the city to party and sleep on couches”. Might Berlin’s youthful visitors in 2050 simply crash in their autonomous pods? Horace races forward and muses on a future filled with roving, autonomous Winnebagos. Jim notes that there have been previous attempts at such vehicles, particularly with 1960’s and 1970’s era vans. Big data and algorithms run interference. Will autonomous pod players be naturally limited to those who can create and maintain a global mapping system? Today, those organizations include Google, Apple and a consortium owned by Audi, BMW and Mercedes. TomTom supplies GIS data to many organizations and Uber has begun to collect mapping data as well. We close with a bit of Apple gazing. What might Apple’s first car look like? What is its job to be done? Will it be influenced by the VW Beetle? asymcar.com Asymcar River of News
October 1, 2015 at 12:00PM •
Mathew Desmond joins us to discuss Cars Online 2015 - The Selfie Experience. The evolving power of the connected customer. We begin with the fascinating finding that “One-half of customers are interested in buying a car from a tech company like Apple or Google. This is true even of customers who are satisfied with their current brand and dealer experience. It is particularly true of young customers (65%) and those in growth markets (China: 74%; India: 81%).” Backing up a bit, we discuss the automaker’s dilemma, that is the legacy manufacturing, distribution and support infrastructure and contrast that with the “clean slate” approach an entrant might enjoy. The concept and inherent conflicts of a “Master Customer Record” fuels a deeper dive into “Continuity”, the buyer’s desire for a seamless experience. Finally, we reflect on the perils that may lie ahead as the auto ecosystem attempts to improve the retail experience. asymcar.com Asymcar River of News.
September 7, 2015 at 12:00PM •
1 hour 51 minutes
We revisit “Antennagate”. Should organizations hire people with industry skills and experience or capable, driven outsiders? Horace shares tales from Henry Ford’s personnel practices during the Model T to Model A transition. The conversation accelerates into a discussion of aesthetics and jobs to be done. We muse on Tesla’s development, supply chain, aesthetics and market position while contrasting that with Toyota’s introduction of the Prius. We close with speculation on what a “meaningful contribution” to the auto ecosystem might look like.
July 25, 2015 at 12:00PM •
Horace and Jim talk with Matthew Gunson, Director of Brand Management at Phoenix based Local Motors. We learn about Local’s business model, their view of automotive jobs to be done and the 3D printing driven micro factory. Automotive nostalgia and a detour into consumer behavior closes our conversation.
March 24, 2015 at 12:00PM •
1 hour 7 minutes
From the moment an idea is worth having no one cares what it costs - Andre Citroen The incomparable Citroen DS (French homophone: déesse), 60 years old this year. Hydropneumatic, self-levelling suspension aerodynamic and interior design efficiency, swiveling headlights, novel construction methods. Ahead of its time even in 1985. Why did this iconic design not endure?